The mainstay of our campaign were stories of real SMBs. They spoke about how Lenovo devices helped them enhance efficiency, getting time on their side.
We went for different this time—giving these videos a cheeky, funny, and dramatic edge.
Posters & Flyers
The messaging in these posters resonated with Lenovo's vision of making smarter technology for all.
Highlighting issues that SMBs face in their work lives, we focused on making our emails and banners about them getting time on their side.
The aim was to educate the audience on how they can transform their workplaces, and we did it with aplomb—syncing design with engaging content.
To drive traffic towards campaign assets, we created a UGC-based responsive web page for the target audience to share what they would do in their extra time.