Designed to revive interest in desktops, this campaign positions neo desktops as a valuable, viable asset to businesses. It helps communicate the latest facts about desktops and their importance to creative professionals, collaborative workspaces, and the eco-conscious.
Catch a glimpse of our work
Social Media Posts
We also lined up the social media campaign as a part of the Internal Awareness - ThinkCentre neo campaign. We intended to spread the message beyond Lenovo's employees, reaching IT decision makers, small- and medium-business owners, entrepreneurs, and our channel partners.
A set of danglers were created for internal use, spreading awareness of the ThinkCentre neo series of desktops, and a reminder that desktops are still an essential part of the business world.
A series of meaningful posters helped spread awareness of the ThinkCentre neo series of desktops, calling out its advanced sustainability, collaborative, and creativity-focused features.
A series of helpful emails were crafted to tell the ThinkCentre neo series story, and the space it occupies in a business environment. These emails were crafted to announce the product lineup and highlight their flagship features internally in a bid to raise awareness.